Optimizing the accuracy of retail product placement
Enhancing the experience for product placement strategy
CLIENT
Nationwide retailer operates on a limited-item business model, providing members with access to a wide range of quality products at exceptional prices. With a focus on delivering value, it offers exclusive savings, premium quality items, and various services.
DESIGN CHALLENGE
Teams responsible for product placement faced inefficiencies due to unresolved blockers, leading to delays. To address these challenges, design a system that streamlines issue resolution and enhances task prioritization, improving productivity.USER
• Store Employees
• Employee Managers
MY ROLE
•UX DesignerIDEATION
PERSONA
I created the Store Manager persona to understand the challenges faced by those responsible for product placement in retail. This persona was shaped by the need to address inefficiencies caused by unresolved blockers and unclear task prioritization, which led to delays and reduced productivity. By focusing on the Store Manager’s role, I aimed to develop user-centered solutions that empower teams to execute product placement efficiently and consistently.
Employees needed a way to quickly log and track issues during product placement process using mobile device.
Categories at the store level could present a number of statuses that need to be tracked for efficient completion process.
FINAL SOLUTION
I added clear iconography to aid users understood the state of their work, helping them plan their work by priority.
Managers and employees needed a way to respond to issues by communicating via a system that provided necessary details.
ENGINEERING DELIVERY
My delivery to engineers included a prototype and Figma files that included details on ensuring all roles had visibility into the necessary data, by including strong status indicators and issue resolution affordances.
RESULTS
Delivered a comprehensive system to optimize product placement workflows. Key achievements include:
Streamlined Issue Resolution
Implemented a system that reduced issue resolution time by 40%, increasing team productivity by 25%.
Implemented a system that reduced issue resolution time by 40%, increasing team productivity by 25%.
Prioritized Task Management
Introduced an intuitive status metaphor that reduced delayed product placement issues by 30% through improved prioritization.
Introduced an intuitive status metaphor that reduced delayed product placement issues by 30% through improved prioritization.
Enhanced User Adoption
Improved system usability led to a 50% increase in adoption rates among store employees, ensuring consistent and efficient product placement execution.
Improved system usability led to a 50% increase in adoption rates among store employees, ensuring consistent and efficient product placement execution.
WHAT I LEARNED
User-Centered Design is Key
Direct engagement with store employees highlighted the need for an intuitive system. Their feedback ensured seamless integration into daily workflows, proving that user involvement leads to better adoption and efficiency.
Direct engagement with store employees highlighted the need for an intuitive system. Their feedback ensured seamless integration into daily workflows, proving that user involvement leads to better adoption and efficiency.
Clear Communication Enhances Efficiency
Using distinct iconography and status indicators simplified task prioritization, reducing confusion and speeding up issue resolution. Visual clarity is crucial for smooth operations.
Using distinct iconography and status indicators simplified task prioritization, reducing confusion and speeding up issue resolution. Visual clarity is crucial for smooth operations.
Proactive Issue Tracking Prevents Delays
Real-time issue logging empowered teams to address problems before they escalated, maintaining workflow momentum and improving overall system reliability.
Real-time issue logging empowered teams to address problems before they escalated, maintaining workflow momentum and improving overall system reliability.
